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Guest Book

When you build a great site and successfully market it so that you are seeing a fair share of traffic, be sure that you obtain a record of visitors so you may contact them in the future. Your objective should be to create a community following that want to periodically hear about your company.

Having a Guest Book Page on your site is probably the least likely method to accomplish this goal. Most people need some motivation to register with your site and would like to do so without spending a great amount of time filling in your form data.

Sure you should have a Guest Book page, but call it something else (or don't name it) and offer potential registrants some motivation or reward for their effort in giving you their information. Then be sure you have implemented a periodic follow up E-mail program to retain their interest.

Building a following takes time and effort but the return in feedback, test marketing, sales, referrals, etc. makes it priceless.

A Guest Book program without a serious consistent follow up system is worthless and in some cases can be a detriment to your business. If you are not willing to or do not have the time to conduct the follow up, it may be wise to exclude this feature from your site.

Here is what needs to be done. We can provide a complete turnkey program for you.

• Determine the objective of your program.

• Design the program including all incentives and cost.

• Implement the Web Site computer requirements.

• Create, test & install Web Site Pages or modifications.

• Maintain the contact list.

• Design and maintain periodic follow up responses, newsletters, announcements and the like.

• Complete the periodic E-mailings to registrants.

• Provide fulfillment requirements.

• Forward leads and track program response and benefits.

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